There’s lots to love about Parallel’s Brazilian coffee, but we’ll give you three to start with.

1. The producers who contribute to Paubrasil, a lot named for the Brazilian national tree and put together by Ally Coffee, all belong to cooperatives or associations affiliated with the Cerrado Coffee Growers Federation who  have signed a statement of good practices in accordance with Brazilian labour laws.

2. Every container of Paubrasil is fully traceable to its farms and certified as part of the Regiao Cerrado Mineiro Designation of Origin, recognising the unique identity of the Cerrado.

3. It tastes great. It can be hard to create balanced, smooth flavour profiles in a region that is undergoing rapid environmental change, but experienced Brazilian farmers invest in the advanced technology to consistently produce creamy, rich and everything you want from a Brazilian natural coffee.