Founded in Sydney by Sebastian Keys and Zachary Godbolt, Doom Juice and its moniker 'made in hell', have become a cult brand as a key part of the ridiculously cool Aussie natural wine scene. Their big party vibes wines took off in 2020 just as COVID was kicking off, but their smashable wines ensured that the fun never stopped.

Their accessible and tasty organic natural wines combine uncomplicated winemaking with music and fashion and have created massive hype among a younger audience that is met by Doom Juice's lack of stuffy emphasis on variety, region or certification.

It's not all hype though: their wines are made from great quality, organic grown grapes from some of Australia's most famed regions, such as their Riverland Rosé.